Heatbot is designed to simplify the process of optimizing website user interfaces by utilizing heatmap data. Users start by uploading a screenshot of their website and the corresponding heatmap generated from user interaction data. They then set specific improvement goals, which guide the AI in analyzing the heatmap and generating enhanced HTML, CSS, and JavaScript code. This approach not only ensures data-driven decisions but also provides comprehensive improvement reports, making it easier to track and implement changes.

Plerdy is a multipurpose platform designed for conversion rate optimization and SEO analysis. Its features include heatmaps, session recordings, click tracking, and more to analyze user behavior. By leveraging these tools, businesses can gain vital insights into user interactions, identify areas for improvement, and implement changes to enhance user experience and boost conversions. Plerdy also supports A/B testing and provides pop-up form builders, making it a robust solution for optimizing overall website performance.