Plerdy is a multipurpose platform designed for conversion rate optimization and SEO analysis. Its features include heatmaps, session recordings, click tracking, and more to analyze user behavior. By leveraging these tools, businesses can gain vital insights into user interactions, identify areas for improvement, and implement changes to enhance user experience and boost conversions. Plerdy also supports A/B testing and provides pop-up form builders, making it a robust solution for optimizing overall website performance.