IDEALY is an advanced consumer research tool designed to help businesses validate and fine-tune their product ideas using authentic customer feedback. By harnessing the power of real-time insights, companies can quickly understand customer preferences and make informed product decisions. IDEALY is ideal for those looking to shorten the product development cycle and ensure market readiness without extensive and time-consuming traditional research methods. The platform empowers users with actionable feedback, allowing for immediate iterations to enhance product-market fit.

Outset is a cutting-edge AI-powered platform designed for qualitative research. By leveraging advanced language models, it simulates real interview experiences to deliver high-quality, in-depth insights. The platform supports various research methodologies, including in-depth interviews, concept testing, diary studies, sentiment analysis, and brand equity research. The AI interviewer enhances traditional methods by providing rapid, comprehensive data collections and analysis, making it ideal for researchers and brands looking for quick, reliable insights.