Zyft leverages advanced artificial intelligence to simplify the online shopping experience by aggregating data from over 50,000 Australian retailers. It automatically compares prices and displays stock levels for millions of products in one easily accessible place. Users can install the Zyft browser extension or use the ZyftZap feature to scan barcodes in-store to find the best deals. The aim is to eliminate the need for multiple browser tabs or extensive searches, offering a streamlined and more efficient way to shop both online and offline.