Jasper is an AI-driven content generation tool that helps users create SEO-optimized texts efficiently. It offers various templates and features that allow users to input keywords, produce product descriptions, write blog posts, and optimize content for search engines. By leveraging machine learning and natural language processing, Jasper can understand user intent and provide content tailored to meet SEO best practices. It not only generates text but also analyzes it to ensure compliance with modern SEO standards, helping businesses improve their online presence.