Sellesta is a comprehensive AI-powered toolset created to enhance sales and advertising strategies for e-commerce businesses. By leveraging machine learning technologies, it assists users in keyword research, listing optimization, and competitor analysis, effectively streamlining their product research process. Sellesta is particularly beneficial for Amazon sellers, offering insights that help track, analyze, and maximize their online performance. The platform's robustness also extends to managing PPC campaigns and leveraging social media for marketing.