Incremental is a pioneering retail media measurement tool focused on providing precise, actionable insights at the granularity required by retail media buyers. By utilizing state-of-the-art data science and transparent methodologies, the platform allows users to optimize their ad spend, track media performance accurately, and drive holistic growth across various channels. Incremental's capabilities extend to show true incrementality and Return on Ad Spend (ROAS), empowering users to enhance their campaign strategies effectively.