Simple Analytics is a privacy-focused web analytics tool designed as an alternative to Google Analytics. The platform focuses on essential data, allowing users to track website visitors without collecting personal data. Simple Analytics provides a comprehensive yet straightforward dashboard to understand user behavior, sources of web traffic, and key performance metrics. Its design makes it simple to integrate with various websites while maintaining compliance with data privacy laws like GDPR.
Simple Analytics Core Features
Privacy-first analytics
User-friendly dashboard
GDPR-compliant
Simple integration
Real-time data tracking
Simple Analytics Pro & Cons
The Cons
Not open source.
Limited data retention period in free plans (30 days).
No direct mention of mobile app availability on App Store or Google Play.
Might not have advanced features some users expect from complex analytics platforms.
The Pros
Strong focus on user privacy and compliance with GDPR and other privacy laws.
Does not use cookies or track any personal data, eliminating the need for consent banners.
Simple and easy-to-understand UI suitable for non-technical users.
AI-driven conversational analytics for easy data querying without navigating complex reports.
Data encryption in transit and at rest enhances security.
EU-based hosting ensures compliance with strict privacy regulations.
Various pricing plans including a free tier for hobby projects.
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