Mida is a sophisticated A/B testing tool that caters to website performance optimization. It provides an intuitive visual editor, making it easy for users to create and manage various testing scenarios without needing extensive coding knowledge. Mida seamlessly integrates with Google Analytics 4, enabling users to track performance metrics effectively and make data-driven decisions. Its unlimited testing capabilities allow businesses to continually refine their strategies, enhance user experiences, and ultimately increase conversion rates.

Insight Bridge is an AI-powered tool that helps businesses cut through complex data by integrating with platforms like Google Analytics and Facebook Ads. It allows users to ask detailed questions in plain English and receive instant insights on user behaviors, trends, and patterns. Currently in beta, Insight Bridge aims to streamline the data analysis process, making it accessible and easy to understand for all levels of users.