Zorka.AI leverages machine learning algorithms to analyze campaign performance data in real time, automatically adjusting bids, budgets, and audience segments across leading ad networks. The platform’s dynamic creative optimization feature tests multiple ad variations to identify top-performing creatives, while its predictive LTV modeling forecasts user lifetime value for smarter budget allocation. Additionally, Zorka.AI includes fraud detection to filter invalid traffic and protect ad spend efficiency. A centralized dashboard offers comprehensive analytics and insights, enabling marketers to monitor KPIs and ROI. By streamlining campaign management with AI-powered automation, Zorka.AI reduces manual workload and boosts user acquisition effectiveness.

Marpipe offers a leading creative automation platform allowing brands to take control of their Dynamic Product Ads. Through its Enriched Catalogs, users can seamlessly integrate their product feed with engaging design elements, optimizing advertisement performance without the need for extensive technical skills. The platform leverages automation and generative AI to enhance creative testing, making it easier for brands to connect with their target audience effectively.