Value On Board is a market research and analytics software platform designed to help businesses understand and prioritize their market's needs effectively. Using the Value Proposition Design methodology, it automates the process of creating and evaluating chat-based surveys. This enables users to identify the top needs of their target audience and focus on developing products or services that cater to those needs. The tool simplifies market research, making it accessible even for small and medium-sized businesses aiming to optimize their sales strategies.