Pathex is an advanced platform designed to enhance offline advertising through real-time audience analytics. It employs AI to gather critical insights about audience demographics, behavior, and preferences. This data enables businesses to create tailored marketing strategies that effectively reach targeted groups, improving overall engagement and ROI. By using computer vision, Pathex differentiates itself from traditional advertising methods, ensuring that campaigns are not only innovative but also aligned with the latest technological advancements. The platform is ideal for businesses looking to maximize the impact of their offline marketing efforts.