Crystal, also known as Crystal Knows, is an innovative platform designed for sales professionals. It analyzes an individual's personality traits and preferences by using publicly available information from social media and various online sources. By revealing the DISC personality profile of potential clients, Crystal helps sales reps tailor their communication strategies effectively. This enables users to align their pitches with the recipient's motivations and communication style, leading to more productive conversations and successful sales outcomes.

Keigo app combines advanced psychology and cutting-edge AI to analyze the personality traits of users based on their emails or tweets. It aims to foster mutual understanding by providing insights into personality characteristics and offering tailored recommendations on how to approach and interact with others. By integrating IBM Watson, Keigo enhances its analysis capabilities, enabling users to gain a deep understanding of communication styles and behaviors. This tool is particularly beneficial for improving personal and professional relationships.