Persado is an AI-powered platform that generates and optimizes marketing messages through natural language processing. It focuses on crafting emotionally resonant language to inspire customer engagement and conversions. The platform analyzes vast datasets to understand which words and phrases perform best, tailoring messages for different audiences based on their preferences and behaviors. By automating this content creation process, Persado helps brands elevate their marketing strategies and improve overall campaign effectiveness.

PR Pilot is an AI-powered PR assistant that helps PR professionals, marketing teams, and startups automate their media outreach processes from start to finish. Users begin by providing basic company information and campaign objectives. The AI then crafts concise, on-brand press release drafts, personalized email pitches, and supports multiple formats such as product launches, announcements, and event coverage. Integration with media databases enables automatic targeting of journalists and influencers based on beat and location. Once the campaign is live, PR Pilot tracks open rates, click-throughs, and media pickups, offering insights to refine outreach strategies. By reducing manual writing and research tasks, PR Pilot accelerates PR workflows and maximizes coverage impact.