This MCP (Managed Cloud Plugin) server enables integration with Google Tag Manager, allowing programmatic management of tags, containers, and settings through an API interface. It simplifies automating tag configurations and deploying updates, improving efficiency for digital marketing teams and developers.
Added on:
Created by:
Apr 17 2025
This MCP (Managed Cloud Plugin) server enables integration with Google Tag Manager, allowing programmatic management of tags, containers, and settings through an API interface. It simplifies automating tag configurations and deploying updates, improving efficiency for digital marketing teams and developers.
Added on:
Created by:
Apr 17 2025
Stape
Featured
What is Google Tag Manager MCP Server?
The MCP server for Google Tag Manager offers an interface to interact directly with the Google Tag Manager API. It allows users to automate the creation, update, and deletion of tags, containers, and other GTM components. Built with Node.js and TypeScript, it supports key functions like managing access credentials via Google Cloud service accounts and provides streamlined setup instructions. Its main aim is to facilitate seamless automation, reduce manual efforts, and ensure consistency across tag management processes for digital marketers, developers, and data analysts working within Google Cloud and GTM ecosystems.
Who will use Google Tag Manager MCP Server?
- Digital marketers
- Web developers
- Data analysts
- Marketing automation teams
- Google Cloud Platform users
How to use the Google Tag Manager MCP Server?
- Step1: Clone the repository from GitHub
- Step2: Install dependencies with 'npm install'
- Step3: Create a Google Cloud service account and download the JSON key
- Step4: Set environment variable 'GOOGLE_APPLICATION_CREDENTIALS' to the key path
- Step5: Run the server and connect via API to manage GTM containers and tags
Google Tag Manager MCP Server's Core Features & Benefits
The Core Features
- Manage GTM tags
- Create and update containers
- Interface with Google Cloud credentials
- Automate tag deployment
The Benefits
- Automates routine GTM tasks
- Reduces manual errors
- Enhances deployment efficiency
- Supports scalable tag management
Google Tag Manager MCP Server's Main Use Cases & Applications
- Automated tag configuration for marketing campaigns
- Bulk updates to GTM containers
- Seamless integration with CI/CD pipelines
- Programmatic management of GTM assets for large organizations
FAQs of Google Tag Manager MCP Server
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