
런던에 본사를 둔 AI 영상 생성 플랫폼 Synthesia는 오늘 시리즈 E 라운드에서 $200 million을 조달했다고 발표하며 엔터프라이즈 인공지능 분야에서 지배적인 위치를 확고히 했습니다. 이번 투자는 회사를 $4 billion로 평가했으며, 이는 불과 12개월 전 평가액의 거의 두 배입니다. 이번 라운드는 GV(구 Google Ventures)가 주도했으며, Nvidia의 벤처 부문 NVentures가 상당히 참여해 세계에서 가장 영향력 있는 AI 인프라 기업 두 곳으로부터 드문 동시 지지를 받았습니다.
This latest capital injection underscores the market's growing appetite for practical, revenue-generating AI applications over purely speculative consumer tools. Unlike many 생성형 AI (Generative AI) startups that are still searching for product-market fit, Synthesia has successfully carved out a lucrative niche in the corporate sector, replacing traditional video production with AI-generated avatars for training, communications, and marketing.
The involvement of both Alphabet’s GV and Nvidia’s NVentures is strategically significant. For Nvidia, the investment aligns with its broader strategy of fueling the ecosystem that consumes its high-performance GPUs. Synthesia’s transition toward more complex, real-time interactive avatars requires massive computational power, making them a natural partner for the chipmaker.
GV’s lead role suggests a deepening interest from Alphabet in the application layer of generative video, potentially viewing Synthesia’s enterprise stronghold as complementary to its own Gemini models. Other participants in the round include returning investors Accel, Kleiner Perkins, and New Enterprise Associates (NEA), as well as new backers Hedosophia and Evantic Capital.
In a move that signals confidence in the company's long-term independence, Synthesia also announced a structured secondary sale facilitated by Nasdaq. This program allows early employees and investors to liquidate shares at the new $4 billion valuation, a strategy often employed by mature "pre-IPO" companies to reward talent without rushing to the public markets.
While Synthesia built its reputation on text-to-video technology—allowing users to type scripts that are read by lifelike AI avatars—the company is using the new funding to pivot toward a more ambitious vision: 대화형 AI 에이전트 (Interactive AI Agents).
Victor Riparbelli, Synthesia’s CEO and co-founder, indicated that the future of the platform lies beyond passive video consumption. The company is developing "conversational" avatars capable of interacting with employees in real-time. These agents will be able to access corporate knowledge bases to answer questions, role-play sales scenarios, or guide users through complex compliance protocols.
This shift addresses a critical need in the enterprise market: making static information dynamic. Instead of watching a 20-minute safety video, an employee might soon interact with a Synthesia avatar that quizzes them on safety protocols and offers feedback, transforming corporate training from a passive obligation into an active learning experience.
Synthesia’s financial trajectory has been exceptionally steep. The company confirmed it surpassed $100 million in Annual Recurring Revenue (ARR) in April 2025, a key milestone that separates sustainable SaaS businesses from early-stage startups. Reports suggest that current revenue figures are now significantly higher, driven by adoption across 90% of the Fortune 100, including clients like Bosch, Merck, and Xerox.
아래 표는 지난 1년 동안 Synthesia의 급격한 자본 축적과 기업 가치 성장을 정리한 것입니다:
Synthesia의 자금 조달 및 성장 이정표
---|---|----
이정표|날짜|주요 세부사항
시리즈 E 펀딩|2026년 1월|GV와 Nvidia가 주도한 $4B 평가에서 $200M 조달.
인수 제안 거부|2025년 10월|보고에 따르면 Adobe의 $3B 인수 제안 거부.
ARR 이정표|2025년 4월|연간 반복 수익(Annual Recurring Revenue, ARR) $100M 돌파.
시리즈 D 펀딩|2025년 1월|$2.1B 평가에서 $180M 조달.
This growth comes despite intensifying competition. While OpenAI’s Sora and Runway have captured the public imagination with cinematic, hyper-realistic video generation, they largely target creative professionals and the entertainment industry. Synthesia has insulated itself by focusing strictly on "boring" but high-value business use cases where consistency, brand control, and lip-sync accuracy matter more than cinematic flair.
Synthesia’s resilience was highlighted recently when it reportedly rejected a $3 billion acquisition offer from Adobe in late 2025. By choosing to remain independent, Synthesia is betting that its specialized focus on enterprise workflows will yield a higher long-term value than merging with a creative suite giant.
The company's platform allows enterprises to create custom avatars of their own executives or use a diverse library of stock avatars. Crucially, it supports over 140 languages, allowing multinational corporations to localize training materials instantly—a capability that offers immediate ROI by eliminating dubbing and re-shooting costs.
However, the path ahead is not without challenges. As "multimodal" AI models from Google (Gemini 1.5 Pro) and OpenAI (GPT-4o) become more capable of native video and audio generation, the technical barrier to entry for creating consistent avatars may lower. Synthesia’s defense relies on its deeply integrated workflow tools, security compliance (SOC 2), and the proprietary data it has gathered on how businesses actually use video.
With $200 million in fresh powder, Synthesia plans to aggressively expand its R&D team in London and New York. The focus will be on reducing the latency of its avatars to enable seamless real-time conversation and improving the emotional expressiveness of its digital humans.
As the lines between video production, AI assistants, and corporate software blur, Synthesia is positioning itself not just as a video tool, but as the interface for the future of digital work. With Nvidia providing the compute and Google providing the capital, the stage is set for Synthesia to attempt to become the first 데카콘 (decacorn) of the AI video space.