Principal is an innovative AI-powered wealth platform designed to centralize your financial data and offer personalized insights to help you grow your wealth effectively. By analyzing your financial situation, it empowers you to make informed decisions and track investments effortlessly.
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Principal
Principal is an innovative AI-powered wealth platform designed to centralize your financial data and offer personalized insights to help you grow your wealth effectively. By analyzing your financial situation, it empowers you to make informed decisions and track investments effortlessly.
Featured
What is Principal?
Principal brings together your entire financial landscape into one cohesive platform. It provides real-time tracking of your accounts, investments, and expenses, all while offering AI-driven insights tailored to your financial goals. With features like transaction categorization and data analysis, Principal simplifies complex financial decisions, ensuring you stay on top of your wealth management.
Who will use Principal?
- Individuals looking to manage personal finances
- Investors wanting to track investments
- Financial advisors seeking better client insights
- Small business owners managing company finances
How to use the Principal?
- Step1: Sign up on the Principal website.
- Step2: Connect your bank and investment accounts.
- Step3: Explore the dashboard for an overview of your finances.
- Step4: Utilize features like investment tracking and AI insights.
- Step5: Regularly review your financial progress and adjust goals as needed.
Platform
- web
- ios
- android
Principal's Core Features & Benefits
The Core Features
- Real-time wealth tracking
- Personalized financial insights
- Transaction categorization
- Data-driven financial analysis
- Bank-grade security
The Benefits
- Comprehensive view of finances
- Informed decision-making
- Simplified money management
- Improved investment tracking
- Enhanced financial well-being
Principal's Main Use Cases & Applications
- Monitoring personal expenditure and income
- Evaluating investment performance
- Retirement planning and projections
- Tax planning and optimization
Principal's Pros & Cons
The Pros
Consolidates multiple financial accounts and institutions in one dashboard.
Supports connection to over 11,000 banks and brokerages via Plaid integration.
Allows manual addition of accounts for full visibility of finances.
Supports multi-currency management in 13 different currencies.
Provides AI-powered financial updates directly to the user's inbox.
Includes real-time home valuation with Zestimate integration.
Offers a 7-day free trial for new users.
The Cons
No information available on open-source availability.
No dedicated mobile app information or links provided on the website.
Some users may prefer more personalized financial advice or agent-based interaction which is not explicitly offered.
Principal's Pricing
| Has free plan | No |
|---|---|
| Free trial details | 7-day free trial |
| Pricing model | Free Trial |
| Is credit card required | No |
| Paid from | 24.99 USD |
| Has lifetime plan | No |
| Billing frequency | Monthly |
Details of Pricing Plan
Monthly
24.99 USDAnnual
249.99 USDDiscount:20% off annual subscription
For the latest prices, please visit: https://www.withprincipal.comFAQs of Principal
Principal Company Information
- Website: https://www.withprincipal.com
- Company Name: Principal
- Support Email: [email protected]
- Facebook: NA
- X(Twitter): NA
- YouTube: NA
- Instagram: NA
- Tiktok: NA
- LinkedIn: NA
Analytic of Principal
Visit Over Time
Monthly Visits
33
Avg Visit Duration
00:00:00
Page Per Visit
1.01
Bounce Rate
50.19%
Sep 2025 - Nov 2025 All Traffic
Geography
Top 1 Regions
United States
100%
Sep 2025 - Nov 2025 Worldwide Desktop Only
Traffic Sources
Search
32.75%
Social
31.32%
Direct
28.36%
Referrals
5.97%
Paid Referrals
1.49%
Mail
0.10%
Sep 2025 - Nov 2025 Desktop Only
Top Keywords
| Keyword | Traffic | Cost Per Click |
|---|---|---|
| principal.com login | 830 | $ -- |
| principal log in | 270 | $ 3.29 |
| the principal login | 260 | $ -- |
| principal.com personal login | 240 | $ -- |
Principal Reviews
5/5
Principal's Main Competitors and alternatives?
- Mint
- Personal Capital
- YNAB (You Need A Budget)
- Betterment
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